DATA PROTECTION BUSINESS HACKS - HOW TO LOWER OVERHEAD WHILE EFFORTLESSLY DELIVE

1 .Data Protection Business Hacks How to Lower Overhead While Effortlessly Delivering More Services P e t e r G i a r d i n o | S r. D i r e c t o r o f C l o u d S a l e s 

2 . What Does This Number Represent? 93 percent of organizations go bankrupt within a year of losing access to their data for ten or more days! U.S. National Archives and Records Administration 

3 . What Does This Number Represent? The average cost of IT downtime is $5,600 every 60 seconds! According to Gartner, May 30, 2017 

4 . What Does This Number Represent? Global ransomware damage costs predicted to hit $11.5 billion by 2019! On a side note…..ransomware is expected to attack a business every 14 seconds by end of 2019 Cybersecurity Ventures, 2017 Report 

5 . Some Sobering Statistics $93B 65 $3.62M Security spending in 2018 (1) Average number of days to discover a Average total cost of data breach (3) breach (2) $300M 27.7% $141 Estimated loss by large shipping Likelihood of a recurring material provider from cyber attacks in June data breach over the next two years Average breach cost per record (3) (3) 2017 (1) 1 – Forbes, “Gartner predicts information security spending to reach $93B in 2018”, August 17, 2017 2 – Trustwave Spiderlabs, “2017 Trustwave Global Security Report”, May, 2017 3 – Poneman Institute, “2017 Cost of Data Breach Study”, June, 2017 

6 . What Do These Numbers Mean For You? OPPORTUNITY! • Data protection challenges have evolved On 12 May 2017, an updated version of WCry/WannaCry ransomware called over time “WanaCrypt0r 2.0” struck hospitals belonging to the United Kingdom’s National • The stakes for you and your customers are Health Service (NHS). Each victim higher subsequently received a note demanding $300 in Bitcoin as ransom. • You spend a lot of time and money cobbling together multiple solutions to meet customer needs 

7 . Let’s look at five use-cases 1. Differentiate Your Offering with Next-Gen Data Protection – Cyber Protection 2. Offer Cutting-Edge Anti-Ransomware Technologies for SMBs – at an Affordable Price 3. Shorten Your PoC and Deployment Stages with Off-Host Operations 4. White-Label Your Services to Increase Brand Value 5. Reduce Churn with Easy Upsell and Cross-Sell Opportunities 

8 .#1 – Differentiate Your Offering with Next-Gen Data Protection – Cyber Protection Safety Accessibility Privacy Authenticity Security Data Protection Cyber Security Cyber Protection 

9 . #2 – Offer Cutting-Edge Anti-Ransomware Technologies - at an Affordable Price The backup industry’s most advanced anti-ransomware protection that: Actively protects files Actively protects backups “Acronis provided excellent (including local backups) from alteration by hardening performance, is easy to use and from unauthorized the Acronis agent has a rich feature set. modification and/or application from attacks On top of that it is the only encryption solution in the test to provide dedicated protection from ransomware attacks. This Instantly restores files Is future-proofed earned Acronis the first ever from the service’s cache if because it is based on approved backup & data ransomware manages to a behavioral heuristic security certificate of AV-test.” get through the defense approach and white-listing David Walkiewicz Director Test Research, av-test.org 

10 . #3 – Shorten Your Proof of Concept and Deployment Stages with Off-Host Operations Acronis Backup Cloud is a vendor-hosted Backup as a Service solution (BaaS). RMM & PSA Tools All you need are lightweight backup agents to deploy it – remotely, through a PSA/RMM platform. Otherwise, the tools needed to set up, deploy and fully vet the solution are ready and waiting for you. save time confirm viability to deploy in mere hours 

11 .#4 – White-Label Your Services to Increase Brand Value On a lifetime value basis, emotionally connected customers are more than twice as valuable as highly satisfied customers. - Harvard Business Review You are making your customer’s future brighter simply by providing Acronis Data Cloud solutions… Connecting these dots for customers is easy: • Use the 20 tools available to integrate your brand’s unique look and feel to the platform • Leverage all customer touchpoints … and improve brand “stickiness” 

12 . #5 – Reduce Churn with Easy Upsell and Cross-Sell Opportunities Studies show that a mere 5 percent increase in customer retention can increase profits up to 95 percent. – Bain & Co. Acronis Data Cloud Platform Offerings Q. How do I reduce churn? ✓ Backup A. Keep customers buying ✓ Disaster Recovery ✓ Anti-Ransomware Protection If you evolve your services to meet modern challenges, it’s easy: ✓ File Sync & Share ✓ Files Notarization • Leverage anchor products ✓ E-Signatures • Enhance a customer’s plan with cloud backup • Monetize your services before or after disaster strikes 

13 .The Acronis Data Cloud Platform ANY MANAGEMENT Management software deployed and controlled independently, enabling control of data protection by customer, service provider, vendor, partner, or third-party from public/partner/private cloud or customer premises ANY PROTECTION ANY WORKLOAD ANY RECOVERY On-premises Private Cloud Backup Cloud Mobile Physical Applications Files Storage Virtual Virtual ANY STORAGE Disaster Disk, Tape NAS, SAN Mobile Recovery Partner Cloud Private Cloud Sync&Share Public Cloud Acronis Cloud Applications ANY DEPLOYMENT Notary/ASign Files Local Private Cloud Partner Cloud Acronis Cloud Ransomware Cloud protection Public Cloud 

14 .Acronis Data Cloud Licensing • Consumption Based Plan • Device Based Plan • Cost per GB • Cost per device • Native Acronis, Google, Azure cloud hosted • Server • Hybrid cloud hosted • Workstation • Local hosted • Virtual Machine • Unlimited devices at no cost • O365 • Mobile • Data Storage • Unlimited hybrid storage at no cost • Unlimited local storage at no cost • Acronis, Google, Azure cloud hosted at reduced rate 

15 .Do more - with less Management is efficiency in climbing the ladder of success; leadership determines whether the ladder is leaning against the right wall.” – Stephen Covey 

16 . Team Up with Acronis! 2.5 Days. 4 Tracks. 30 Sessions. 1,000 Attendees. Content tracks exclusively designed for Service Providers. Resellers. End-users. ISV/Developers. The conference agenda will address today’s most important data protection and cybersecurity topics, with world-class speakers that deliver actionable insight. Register by March 31 for Early-Early Bird pricing of $375 before rates increase April 1 Agenda, registration details can be found at https://acronis.events/summit2019 Fontainebleau Miami Beach Resort October 13-16, 2019 

17 .Questions? Come see us in our booth to learn more and win a prize! 

18 . www.acronis.org CREATE, SPREAD AND PROTECT KNOWLEDGE WITH US! Building new schools • Publishing books • Providing educational programs