How to Power Innovation with Geo-Distributed Data Management in Hybrid Cloud

To gain a greater understanding of the requirements of a geo-distributed cloud database in hybrid and multi-cloud environments.
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1. POWERING INNOVATION WITH GEO-DISTRIBUTED DATA MANAGEMENT IN HYBRID CLOUD Shubhra Sinha VP, Strategic Marketing 1 © 2018 DataStax. All Rights Reserved. Company Confidential

2. Cloud adoption is accelerating. Almost 68% of organizations use some form of cloud N=11,350. Source CloudView Survey, IDC, 2016. Figures may not add to 100% due to rounding. 2 © 2018 DataStax. All Rights Reserved. Company Confidential

3. Most cloud adopters are using some form of hybrid cloud. N=6,159. Source CloudView Survey, IDC, 2016. Figures may not add to 100% due to rounding. 3 © 2018 DataStax. All Rights Reserved. Company Confidential

4. 1. Gartner definition: provisioning, use and management across a mixture of internal and external cloud services. What is a “hybrid cloud”? 2. AWS says: it is the integration of on-premises resources with cloud resources. 3. IBM defines it as: the use of “a private cloud foundation combined with the strategic integration and use of public cloud services.” 4 © 2018 DataStax. All Rights Reserved. Company Confidential

5. Hybrid Cloud vs Multi Cloud They overlap in many ways, but are not the same. Saa SaaS-based S Application Publi c Amazon Web Microsoft Google Cloud Multi-Cloud Clou Services (AWS) Azure d Privat Microsoft e AzureStack Cloud Enterprise On Premise Data Center Hybrid Cloud 5 © 2018 DataStax. All Rights Reserved. Company Confidential

6. DATA AUTONOMY: CRITICAL TO THE RIGHT-NOW ENTERPRISE 6 © 2018 DataStax. All Rights Reserved. Company Confidential

7. Data Autonomy The ability to retain control and strategic ownership of your data, independent of underlying infrastructure, in a hybrid-cloud world. 7 © 2018 DataStax. All Rights Reserved. Company Confidential

8. The benefits of Data Autonomy Business Agility Governance & Security Sovereignty & Data Portability Compliance Competitiveness 8 © 2018 DataStax. All Rights Reserved. Company Confidential

9. Enterprises need data autonomy to achieve their multi-cloud goals. Business Agility Take advantage of the benefits of various public cloud providers (eg: price wars, geographic availability, etc.) Governance & Security Maintain data integrity, security, and availability which helps achieve compliance Sovereignty & Data Retain control over your data, have the choice to Portability host and move it based on your business needs Compliance Meet compliance requirements such as PII, HIPAA, SOX, and EU’s GDPR Competitiveness Your cloud provider could become your competitor 9 © 2018 DataStax. All Rights Reserved. Company Confidential

10. A Distributed Cloud Database Built for the Hybrid Cloud World 10 © 2018 DataStax. All Rights Reserved. Company Confidential

11.Requirements of a Distributed Cloud Database CONTEXTUAL ALWAYS-ON REAL-TIME DISTRIBUTED SCALABLE Serving intelligent Anytime, Span multiple Linear scalability. Zero downtime information to the anywhere access regional and global Add across many user at the right with instant data centers, nodes and compute years time, through the responsiveness clouds, capacity with right channel(s) and service scale-out providers architecture and no downtime 11 © DataStax, All Rights Reserved. Confidential

12.12 © 2018 DataStax. All Rights Reserved. Company Confidential

13.Business Agility • Power innovation and Faster Time to Market: Enable digital evolution of legacy and siloed systems of record. • Gain contextual, real-time insights: For business decision making and real-time applications across use cases

14.Compliance • Design your applications where your data lives and where it needs to live to meet compliance requirements. • Master entity resolution and gain a 360 view of every interaction as it happens. • Meet compliance requirements (GDPR, PSD2, SOX…) with real-time, contextual views of customer engagement and information.

15.Data Portability & Sovereignty • Easily move your data from one cloud to another or from on-premises to one or more clouds when you need it, based on business drivers, peak seasons or cloud outages and availability. • Get the ability to retain control of your data and own where it lives, with respect to where it's geographically located.

16.Governance & Security • Implement world-class authentication and authorization for identity management, as well as end-to-end encryption and auditing. • Gain granular access control through client-to-node encryption, node-to-node encryption, and transparent data encryption • Easily manage user permissions, to ensure no improper access to data.

17.Preemptive Fraud Detection • Use real-time, contextual insights with graph capabilities to prevent fraud before it happens. • Understand user behavior to identify atypical patterns and act on fraud in real time. • Discover patterns and anomalies by comparing real-time transactions against historic behavioral and purchasing patterns - in time to eliminate risks

18.Competitive Advantage • Stay ahead of your competition by having the choice to move from one cloud vendor to another as your business demands. • Have the flexibility to store, run, and handle your data in any type of environment, when and where you need it.

19. An Enterprise Data Layer is Key to Operating in a Hybrid or Multi-Cloud World Systems of Engagement ENTERPRISE DATA LAYER Data Autonomy Internet of Social Media Things Engagement + + + + Point of Sale Systems CONTEXTUAL ALWAYS-ON REAL-TIME DISTRIBUTED SCALABLE Customer Payment & Sentiment Processing & Satisfaction Systems Systems Legacy Systems Systems of Record © DataStax, All Rights Reserved. 19 Company Confidential

20. Macquarie Bank THE CHALLENGE: Drive digital transformation initiatives to enhance customer experience • Macquarie uses DSE as their Enterprise Data Layer to drive their customer experience initiative • Consolidated data from many disparate systems delivers 360o, real-time customer visibility • Their world-class consumer banking app utilizes real-time analytics and full text search • Customers now have better insight into how they spent their money and where • Transformed from no retail presence to a digital consumer banking juggernaut in less than 2 years 20 © DataStax, All Rights Reserved.

21. WE’RE POWERING THE RIGHT-NOW ENTERPRISE 21 © 2018 DataStax. All Rights Reserved. Company Confidential

22. RIGHT Thank you Shubhra Sinha shubhra.sinha@datastax.com @IAmShubhraSinha 22 © 2018 DataStax. All Rights Reserved. Company Confidential